Hearsay was a community collaboration project with 10 Church St. 10 Church in Lambertville, NJ wanted to engage with the community by programming a few pop up events. Hearsay was a concept based on The Moth, stories told live without notes.
I wanted the campaign image to be a flat graphic that showed the transfer of data between minds in thought and voice. The logo type was meant to feel like sound waves. We mostly did street promotion (postcards, posters) and little bit on Instagram. Ultimately, we wanted it to be word of mouth and have people stumble upon a curious event in a shop front.